Released on = June 28, 2007, 2:36 pm

Press Release Author = rEvolution

Industry = Marketing

Press Release Summary = rEvolution, the Chicago-based integrated sports marketing
and media services agency, announces a strategic alliance with Knowledge Networks, a
leading market research firm in the United States. Through the alliance, rEvolution
and Knowledge Networks will deliver the next generation of sponsorship research and
consulting services by arming clients with crucial data and strategic insights in
order to maximize the ROI of their sponsorship investments.

Press Release Body = rEvolution Announces Strategic Alliance with Knowledge Networks
Pioneering sports consulting group joins forces with leading research firm to bring
a new level of ROI measurement and strategic insight to sponsors


CHICAGO (June 28, 2007) - rEvolution, the Chicago-based integrated sports marketing
and media services agency, announces a strategic alliance with Knowledge Networks, a
leading market research firm in the United States. Through the alliance, rEvolution
and Knowledge Networks will deliver the next generation of sponsorship research and
consulting services by arming clients with crucial data and strategic insights in
order to maximize the ROI of their sponsorship investments.

"The consulting component of our business drives our strategic credibility in the
sports marketing world," said John Rowady, President, rEvolution. "We need to be
better, faster and more targeted to break away from what every other agency is
doing. The alliance with Knowledge Networks inherently boosts the business
intelligence we provide our clients. Our combined expertise will be a major
differentiator in the market and our clients will be the beneficiaries."

The research foundation of the alliance is built on Knowledge Networks'
state-of-the-art sponsorship ROI model. Knowledge Networks' proprietary model,
which is used by many of the leading corporate sponsors in the United States, is the
only model to truly isolate and quantify the additional sales generated by a sports
sponsorship program.

"Knowledge Networks has developed and successfully delivered a sponsorship ROI model
and related research programs that address such important issues as deciding to
sponsor, choosing from the many alternatives, and measuring the success of the
implementation and the ROI," said Simon Kooyman, Chief Executive Officer, Knowledge
Networks. "This exciting alliance with rEvolution will help us bolster our
leadership position in this research field."

In addition to the exclusive sponsorship ROI model, Knowledge Networks and
rEvolution have formed a think tank to develop new, customized sponsorship research
tools that are specific to each client's needs. Several new models currently in
development include:

. Pre-selection sponsorship systems
. Corporate hospitality sales conversion models
. Sponsorship portfolio optimization systems
. Activation analysis recommendation and analysis
. Strategy enhancement design

"Of all the firms we've worked with in the past, rEvolution has been the most
focused on research as a driver of business building ideas for clients," said Darren
Marshall, Vice President, Knowledge Networks. "Both Knowledge Networks and
rEvolution share the belief that by using sophisticated research and analytic
modeling we are better equipped to truly guide our clients' sponsorship decision
making efforts."

The emergence of consulting groups in marketing services has grown dramatically in
recent years due to the rising cost of sports sponsorships and the diminished size
of corporate marketing departments. Through the alliance, rEvolution's leadership
will be able to provide clients with a new, quantifiable measurement of the results
of sponsorships and better information prior to activating sponsorships. Access to
Knowledge Networks' research furnishes rEvolution's team with the most accurate data
and insight so that they may recommend changes to a strategy, appropriate spending
levels to acquire rights and integrated activation planning.

According to Rowady, "We have only just begun through this alliance. There is
always a better way for our clients, and we are tireless in our effort to forge the
new path."

About rEvolution
rEvolution is the only independent and fully-integrated sports marketing and media
services agency in the industry. Chicago-based with an international vision and
reputation, rEvolution joins forces with its clients in creating and implementing
innovative business-building marketing programs through sport. rEvolution\'s
integrated services environment includes: sponsorship, media buying and planning,
promotion, event management, hospitality, mobile marketing, research and
measurement. rEvolution's team of industry experts specialize in action/youth
sports; collegiate sports; international sports; lifestyle sports; motorsports; and
professional sports. More information about rEvolution and the unique experiences
they have created and executed for corporations is available at
www.revolutionworld.com.

About Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems, providing
extraordinary quality and service to leaders in business, government and academia.
We work closely with clients to create healthy consumer-brand connections, effective
marketing and advertising, sound public policies, and accurate social science
research. We have established respected practices in media, marketing, advertising,
and government & academic studies. KN excels in study design, analytics, and custom
panel creation; we deliver affordable, statistically valid online research through
KnowledgePanelSM - the only available probability selected, nationally
representative Internet panel.

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Web Site = http://www.revolutionworld.com

Contact Details = Dan Lobring
Manager, Public Relations
rEvolution
600 W. Chicago, Ave.
Suite 220
Chicago, IL 60610
(312) 529-5833
dlobring@revolutionworld.com